
Building High-Performing GTM Teams & Creating a Culture of Excellence
10/10 GTM
AI in Sales: Enhancing Human Touch
This chapter explores the transformative role of AI in sales processes, focusing on its ability to streamline data management and reduce administrative burdens for sales representatives. While AI enhances efficiency and productivity, the speakers caution against underestimating the importance of human relationship-building in successful sales interactions. The discussion highlights a shift in sales dynamics, attracting skilled talent who can leverage AI to improve customer engagement.
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