We Have a New CPG Guy! + 2022 Retrospective
The CPG Guys
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Do You Think More Consolidation Is Coming?
There has never been any evidence that regional supermarket chains can't compete in an everyday trading environment with national players effectively. Meyer's captive media ecosystem is in one very specific part of the country and unless I, as a brand, really care about selling things in Michigan, the Meyer audience just isn't interesting. The clearly people like Crideo and Citrus Add are looking at this as an opportunity to aggregate those audiences into some sort of easier kind of broad based buy. And so that would be the only pressure point.
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