The Biggest Change for Seed Stock Promotion

To do an effective job of o promoting and getting your story out there, you need to use a highbred media strategy. Most people are still promoting the same way we did 20 and 30 years ago. We rebuild and ad we show em what we have, and we expect them to come us. Social medium doesn't work that way. And so it's important to adjust with the times, but sometimes we don't know how to do that well.