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MBA2654 Q&A Wednesday: Why Do You Rarely Talk About Marketplace Startups?

The $100 MBA Show

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Navigating the Complexities of Two-Sided Marketplaces

This chapter explores the unique challenges of launching two-sided marketplaces, particularly for bootstrapped entrepreneurs. It highlights the complexities of serving two customer groups and the 'chicken and egg' problem, using real-world examples to advocate for more traditional business models.

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