Branding in Media and Sports

This chapter explores the cultural significance of branding, using notable examples like the Pope and HBO Max to illustrate the challenges of maintaining a consistent identity amidst frequent rebranding. It critiques recent changes to HBO Max, emphasizing the heritage and quality associated with the HBO brand while expressing concerns about dilution from less prestigious content. The discussion also touches on the branding of the new Utah Mammoth hockey franchise, highlighting design choices and the preference for simplicity in sports branding.