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#32—Ben Gomes-Casseres: Mastering the Three Rules of Business Combinations

Outthinkers

CHAPTER

Brands Are One Elements of Value

If what you bring to an eco system is only a utility player, you're not getting much value. Unless you have a brand, it so powerful that just calling it something is going to give you a claim. So where you fit into the android system or the iphon system depends on the logic of how the android system is put together and how value is shared there.

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