The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

280: Jeff Lerner, Starting a business from scratch

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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How to Get a $39 Buyer for $39 in Ad Spend

I never imagined I was going to get a $39 buyer for $39 in ad cost, even with a warmed up market. My goal was to get an initial cart value as close to $100 as possible. We were acquiring customers for about 100. So we were essentially recapturing after merchant fees, roughly 75% of our ad spend on at the point of checkout.

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