On the Spot April 2025 - where planners talk about brands they've never worked on
On Strategy Showcase
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Chick-fil-A's Brand Strategy and Consumer Preference
This chapter explores Chick-fil-A's rise in popularity compared to competitors like McDonald's, focusing on their effective branding and marketing strategies. It highlights impressive statistics on consumer preference and their strong community engagement, which have helped cultivate a loyal customer base despite having fewer locations.
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