Zero: The Climate Race cover image

How to cut industrial emissions and dodge the valley of death

Zero: The Climate Race

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Green Premium Reduction and Innovative Solutions in Climate Tech Sector

The chapter delves into reducing the green premium associated with environmentally friendly products like green steel, questioning its transition from a premium feature to a mainstream choice. It also showcases Mura Technologies' profitable model of chemical recycling turning mixed plastic waste into pseudo crude oil. Additionally, it discusses TS Conductor's innovative technology for enhancing power line capacity and challenges faced by companies in convincing regulated utilities to adopt expensive yet efficient solutions for decarbonization.

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