2min chapter

The Bootstrapped Founder cover image

124: Building in Public and Negativity

The Bootstrapped Founder

CHAPTER

Build in Public - The Most Stabilizing Thing You Can Do

If you're just starting out, you don't have an audience to build in front of. Just because the created good product doesn't mean that people know about it. If you see people building their businesses every day, it becomes less scary for you. And if you see them struggle, sometimes fail and sometimes succeed, it become less risky to share your journey. After all, they still keep doing it, even though things can sometimes get hard. You see these founders persevere and grow in public. Impostosinrom and growth are two sides of the same coin. Because growth pushes us out of ourcomfort zone. The discomfort that we feel triggers our brain's primal instinct to avoid

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