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Episode 147: Product Positioning with April Dunford
UI Breakfast: UI/UX Design and Product Strategy
How to Translate Your Product Into Value Buckets
"The simplest thing you can do is to decompose your product into features because they are really like tangible things that you have exactly exactly and then you can brainstorm up from there" "You'll end up with these main two three buckets of value which is really your differentiated value but trying to do it the other way and say what's my value and then what are the features that support that value oh my god that's hard," he says. 'I've done dozens and dozens of these workshops now and it almost always themes out into like two three themes of value' He explains how his process evolved over time, starting as a VP in marketing who would go on rides with salespeople and listen
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