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'The Wise-Man Problem' – Low-Hanging Fruit Individual Investors Overlook

Stansberry Investor Hour

CHAPTER

The Risk of Yeti's Failure to Maintain a Brand Name

"There's a big difference between, you know, a really solid brand and something that's faddish," he says. "The Yeti products are, I would say, over designed but they are incredibly high quality relative to what was available in the past." The company needs to come out with new products and updates on products for long-term value, Cohen adds.

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