How to Make Tequila Generic

Gabe: One thing I've found to be just really helpful is to make some things a bit more generic. So instead of having apple seed, orange seed, pear seed, all this stuff, it's just seed. And what I've been able to do now is have sub, sub domains there. He says that by streamlining things down, people understand that this is a game and they didn't sit down to figure out the recipe for tequila. That's not what this is about. They want that, that was just a Google it and learn the different ingredients.