Matt's Bitcoin origin story

"We cannot master any one particular modality in the way that a company can master that on their own when it's the only thing they do. Basically what we can do at PPQ, is we can bring all of these models in one place and we can make the experience 90 to 95 % as good as the solo subscription. And I think in some cases that works perfectly well for people, and if that is true, then PPQ is going to go a long way."

~ Matt Ahlborg

In this Chat, I speak with Matt from PPQ.ai about the broken world of AI subscriptions, the power of micropayments, and why Lightning-enabled pay-per-use may be the future of AI tooling. What is subscription hell really costing us, in money, attention, and creative freedom? Can tiny sats and better UX replace the wall of monthly fees and unlock new ways for creators to earn?

Along the way, we explore the pain of credit‑card‑based subscription methods, the explosion of AI models, and how PPQ.ai brings them all into one place with simple Lightning payments.

It’s a packed conversation covering Bitcoin, Lightning, AI, UX friction, and the future of creator monetization.

Check out our awesome sponsors!

• Ledn: Need fiat but don’t want to sell your Bitcoin? Ledn offers secure, Bitcoin-backed loans with no credit checks, flexible repayment, and fast turnaround—often within 24 hours. With $10B+ in loans across 100+ countries and transparent Proof of Reserves, Ledn is a trusted option for unlocking liquidity without giving up your Bitcoin. (Link: https://learn.ledn.io/audible)
• HRF: The Human Rights Foundation is a nonpartisan, nonprofit organization that promotes and protects human rights globally, with a focus on closed societies. Subscribe to HRF's Financial Freedom Newsletter today. (Link: https://mailchi.mp/hrf.org/financial-freedom-newsletter)
• OFF: The Oslo Freedom Forum is a global human rights event by the Human Rights Foundation (HRF), uniting voices from activism, journalism, tech, and beyond. Through powerful stories and collaboration, OFF advances freedom and human potential worldwide. Join us next June. (Link: https://oslofreedomforum.com/)
• Pubky: Pubky is building the next web, a decentralized system designed to put control back in your hands. Escape censorship, algorithmic manipulation, and walled gardens by owning your identity and data. Explore the Pubky web and become the algorithm today. Don't forget to find me on my Pubky ID here: pk:5d7thwzkxx5mz6gk1f19wfyykr6nrwzaxri3io7ahejg1z74qngo. (Link: https://pubky.org)
• Chroma: Chroma is dedicated to advancing human performance and well-being through cutting-edge light therapy devices and performance eyewear. Their mission is to enhance physical and mental health, unlocking peak human health, cognitive function, and physical performance. Get 10% off your order with the code BITCOINAUDIBLE. (Link: https://getchroma.co/?ref=BitcoinAudible)

Guest Links

• Matt on X (Link: https://twitter.com/mattahlborg)
• PPQ.ai on X (Link: https://twitter.com/PPQdotAI)
• PPQ.ai Website (Link: https://ppq.ai/)

Host Links

• ⁠Guy on Nostr ⁠(Link: http://tinyurl.com/2xc96ney)
• ⁠Guy on X ⁠(Link: https://twitter.com/theguyswann)
• Guy on Instagram (Link: https://www.instagram.com/theguyswann)
• Guy on TikTok (Link: https://www.tiktok.com/@theguyswann)
• Guy on YouTube (Link: https://www.youtube.com/@theguyswann)
• ⁠Bitcoin Audible on X⁠ (Link: https://twitter.com/BitcoinAudible)
• The Guy Swann Network Broadcast Room on Keet (Link: https://tinyurl.com/3na6v839)