The Power of Number Two

Jack Welsh's entire strategy was in any market where we can't be number one, two or three. To this day, we study human management sciences as the doy-en of leadership and management of large complex multinationals. But he ran a number two on aggregate business. Think back to the days before Uber was invented, nobody thought about the Uber of anything today. Almost everybody building an app that aggregates an ecosystem and creates communal access with a rating system called it the Uber of. That's what happens when you're number one. In fact, just DD, if you think about it, is a copy of the Uber business model.