RV E18 - The Importance of R&D Functions | TikTok Live 22
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Accelerating Sales Cycles After the Opportunity Is Created
The best way to accelerate sales cycles is to change the state and the intent of the person when the opportunity is created. Most companies take a buyer that was probably sourced by outbound that didn't demonstrate intent to buy but agreed to take a meeting. And now they're going to take that person that didn't have a big intent to buy and try and do all the marketing at once to basically force them through the sales funnel.
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