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Your Perceived Value Means Everything in Your Business

Sell or Die with Jeffrey Gitomer

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Don't Give Anything Away for Freeo

"If you're not in the mind of that customer as a valuue provider, you're going to lose to someone who is," he says. Geffrey: "The more i give, the more i give,. the more i receive in return." 'I don't give to get,' writes Rinat Dasgupta on giving content away for free. "'Don't give your best content toll' - Referred to it as spilling your candy,'" adds Dasgupta.

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