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Investing in Earth

The Morning Brief

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The Journey of a Startup

Our supply chain is completely driven local. So we do not produce anything outside of India. We assemble it in India. Even the printing that happens on our shoes is a water based printer. We use a TPR sole which is 100% recycled. These were the conscious calls that we took while manufacturing this product. I was lucky enough to have licensed my first venture and go all in with this one in the next. And bootstrapped it till we launched actually.

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