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What You Need to Know About Rocky | One-Shot #14

Unthinkable with Jay Acunzo

CHAPTER

We Don't Need to Run Fine Dining Restaurants to Cook Food

We don't need to run fine dining restaurants to cook food. Our work is about iterating, making improvised improvements based on the constraints that we experience and the aspirations we have. So jump in the tiny box, then innovate inside it. Make a version, then make the next one better, except that the setting does not match the script. But shoot the hell out of it anyway.

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