The Importance of Challenges in Gamification

"We have to think about where are the obstacles okay? Where do we need obstacles as well?" he asks. "I couldn't help thinking about say enterprise products, for example, or situations where maybe someone's using your tool as part of their work eight hours a day." He adds that there are definitely situations where if I've made something simple to minimize the effect and presumably minimize the impact on the user's day,. possibly I could be killing someone by making it too easy.