Choiceology with Katy Milkman cover image

Fair Is Fair: With Guests John Thorn & Richard Thaler

Choiceology with Katy Milkman

00:00

The Principle of Dual Entitlement

In the 1980s, you and a team of researchers started asking people what they think is fair. They found that it varied from hardware stores selling snow shovels for $15 to raising them to $20 after a blizzard. The principle of dual entitlement was at the heart of their research.

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