Standard Deviations with Dr. Daniel Crosby cover image

Dr. Rick Bookstaber - How the Psychology of Risk Shapes Our Choices

Standard Deviations with Dr. Daniel Crosby

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'Protect Live Dream' From Oryon

Dr. Daniel Crosbie: Rick talked about mental accounting and bucketing as one approach for thinking about risk. He says the two are working on something we call protect live drink. There's a ton of great behavior research that shows o when you do that, ah, folks make better decisions. Doctor crosbie: It's been awesome to speak with you. Vlearned a lot, and i really appreciate it.

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