The Importance of Self-Serve Analytics

Looker was supposed to be like a self-service layer, right? We were supposed to be able to do self-service analytics. And lo and behold, so self-serve obviously means that the end user can just use a tool, get their analytics and then you're done. It's an interesting world. Sometimes I figure I may just go do like cattle ranching or something that would probably be more fun. That's the topic for another podcast. If you were in the game, what would you be doing?"