218 - Bedtime Stories for Business Owners - Part 1
The Ultimate Entrepreneur
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Trade Cars for Advertising, Trucks for Adver Ising
When mosta first came to the united states, they came out with a car called the r x seven and had weird engine called the wankel motor. It turned out it leaked oil and it wasn't very powerful, and the cars didn't sell. And there were about 50 million dollars at retail sityg gathering dust. My friend went to radio t b stations and traded cars for advertising, trucks for adver ising. A brilliant guy in hawaii owned tons of radio t v stations and media all over hawaii. He took every every dollar of trade that crister would make with him. At four fifths less, you could make a very marginal response, very profitable
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