#134: Kaihan Krippendorff - Give Failure Its Due
Disrupt Yourself Podcast with Whitney Johnson
00:00
How Microsoft Disrupted Their Competition Without Disrupting Their Business
The key success factor in winning in video games, esports today might be a little different. It's like console video games. If people buy a console and then they can't get titles and games that they want, then they'll abandon the console or they won't buy it. And so if you have good games and you have a good enough platform, marketing, model, the players will come. That was one of the key capabilities, one of thekey assets they needed to have in place at launch. Got it. So walk us through how that played out then for Microsoft.
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