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Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
What You Learned From the Cola Wars
Crystal Pepsi was a complete flop. Marketing is really great at setting like habits and expectations for people. People can't hold two versions of you in their brain, which is really hard when you're trying to do multiple products. You can't win as a challenge or brand if your product is not differentiated. That's my memory from the Cola Wars here.
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