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#326 Pauline Brown - Former Chairman of LVMH North America on Developing Your Aesthetic Intelligence
What Got You There with Sean DeLaney
How Do You Market to Your Customers?
The customer, whoever that customer is, are emotional beings. They're not just rationally computing as an algorithm would, some cost benefit analysis. If you don't believe your customers have lives that have worth above and beyond the few seconds they spent clicking, you know, the buy button, right there, you're going to fall into the trap I would hope business gets out of. And so one of my larger missions here, motives, is we got to humanize the entire chain in order to get there.
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