As digital assets like cryptocurrency and NFTs become more mainstream, design thinker and head of Instagram Adam Mosseri believes that creators are uniquely positioned to benefit. These blockchain-enabled technologies could remove the need for a "middleman" in the form of large social media platforms, allowing creators to more freely distribute their work and connect with their audiences. He explains how this new age of the internet will give way to "the greatest transfer of power from institutions to individuals in all of history." After the talk, TED Tech host Sherrell Dorsey digs into what blockchain and cryptocurrency could bring to the creator economy. If you'd like to hear more ideas on how tech is transforming humanity, follow TED Tech wherever you're listening to this.