Revitalizing New Zealand's Wool Industry

This chapter explores the current advancements in New Zealand's wool industry, featuring insights from a wool product company co-founder. The discussion highlights collaborative efforts to improve profitability for farmers, educate consumers on wool's advantages, and adapt to shifting market demands amidst rising synthetic alternatives. With renewed optimism among wool growers, the chapter emphasizes the financial growth and versatility of strong wool, positioning it for a sustainable future.