3min chapter

This Week in Startups cover image

BuzzFeed vs Gawker, AI’s impact on the future of media, and more with Semafor’s Ben Smith | E1733

This Week in Startups

CHAPTER

The Pernicious Science of Linkbaiting

Gawker and Buzzfeed were founded by Jonah Parede and Nick Denton. The two publications had a reputation for being looser with what they would publish, things that came into the tip line. It was about essentially like ripping off the mask of hypocrisy from society from the media," he says.

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