2min chapter

Data Skeptic cover image

Ad Targeting in Amazon Smart Speakers

Data Skeptic

CHAPTER

Do You See a Difference Between the Interest Persona and the Control Persona?

We wanted to be as close to an actual user, so we did not use the headless mode. We relied on the native browser a mode so that advertisers don't think we are abot. The collected data was actually used to sev dogeted ads a mor on the interest personas, and actually never on the control persona.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode