Ad Targeting in Amazon Smart Speakers
Data Skeptic
00:00
Do You See a Difference Between the Interest Persona and the Control Persona?
We wanted to be as close to an actual user, so we did not use the headless mode. We relied on the native browser a mode so that advertisers don't think we are abot. The collected data was actually used to sev dogeted ads a mor on the interest personas, and actually never on the control persona.
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