Is It a Persuasion Problem?

There's always an element of a follow through gap between what you intend to do and what you do do. We will need to both work on persuasion in clever ways, and at the same time always be working on following through. So maybe the joke idea was right, but it was just the wrong joke. And once you get down the road and there are the holdouts, maybe in that case, humour would be incredibly effective.