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332- Warren Buffett's Inflation Principles

InvestED: The Rule #1 Investing Podcast

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The Inflation Adapted Company

Inflation creates a hurdle rate over which a company needs to make a return on equity in order to make any real return for its shareholders. So he describes it as running up a down escalator. And then three, to shift the measure of success from earnings, which he says no longer mean anything on their own, to the gains in purchasing power. That's because inflation is actually a hurdle that we need to get over before we even see any money.

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