$1.4B Crypto Heist, $40B Robot Deal, $2B Celsius Acquisition, Ferrari is Goated, Amazon Wins James Bond
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Celsius in the Energy Drink Arena
This chapter examines the competitive landscape of the energy drink market, focusing on Celsius and its rivals like Monster and Red Bull. It discusses Celsius's recent challenges, acquisitions, and strategies in navigating a saturated market while emphasizing trends and consumer perceptions.
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