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GTM #2: Product-led Marketing

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Product Marketing - What Makes for a Great Product Marketer?

Stephen Dangry: What makes a great product marketer? He says it's having clarity on tools that the marketing person can have access to. A lot of product marketers, we just heard from dangry, they come from the field and closer to the customer. But i certainlykno, a lot of product marketer s that are that are hardcort p m, that are product people. And n some companies put product marketing in the product org. Sometimes they live in marketing.

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