Spotify and the other streaming services as well continue to raise the prices because one of the pain points for the industry. Spotify at least in the US and several markets in Europe still cost $9.99 a month for an individual user that's the same price that it cost 12 years ago when it launched in the US. Even if the split stay the same you can still fundamentally have a much healthier business but how does that look from a growth perspective?

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