Podcasting - The Audience Is Moving, Not a Cause

The ground is shifted dramatically between where the audiences for broadcast radio and TV live and the increasingly unique place where podcasting's audience lives. These tectonic shifts in where these audiences live and who they are makes adding podcasting to a buy safer for brand advertisers, not riskier. The nature and qualities of the audiences for these three platforms are moving. And this means like Alice in Wonderland's Red Queen, we have to keep moving even to stay in the same place.