The Behavioral Observations Podcast with Matt Cicoria cover image

The Apollo Case Study Series: Session 184 with Jim Moore

The Behavioral Observations Podcast with Matt Cicoria

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The Role of Stimuli in Behavior

I think you have to get as much data on the reinforcing efficacy of a stimulus as you can. And I often now respond with as many as it takes for people to stop taking this concept for granted. You know, back if you remember the old Sears Wish catalog, Chris was the kind of man. So they'll go in and maybe they'll really stock their clinic like it's a toys or us.

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