The key is specificity, making it easier on yourself to do. Drop yourself in a category they already spend money on and can easily digest. What does this customer really want? What's their job to be done? This will come from interactions with customers. The way to think of this is the thing the customer is really hiring you to do.
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly popped up a bunch lately: Kitchen Organizer. We do this with a little help from a story about a poker player and my good friend, Penne Vodka Pete.