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#117: Chris Kempczinski, McDonald's President and CEO – Make key strategies memorable

How Leaders Lead with David Novak

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If You're Not Green and Growing You Are Red and Rotten

One of the guiding principles of mcdonald's came from your founder who you mentioned ray crock he said if you're not green and growing you're red and rotten tell me a story of how you might have put this principle into action in the company. i've used that time and again where the organization will ask about things for example we did a big remodel program in the u.s. several years ago  and there were questions about well why do we need a remodel right now. It was because those things ended up being game changers for us when we went through covid so it's a lot around innovation that i dussed off those ray crock quotes and they

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