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The Rise of Women's Crews and Indoor Rowing Machines
This chapter explores the impact of Title IX on increasing women's participation in rowing and expanding the market for rowing equipment. It delves into the entrepreneurial journey of the speakers, focusing on their innovative approach to pricing, designing, and marketing indoor rowing machines. The narrative also discusses the early days of indoor rowing races, the challenges faced in promoting rowing as a workout, and the evolution of rowing machines to cater to mainstream fitness clubs.