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BONUS: Emma Hayes - The Full Interview

The Sports Agents

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Leading with Authenticity in Women's Football

This chapter explores the complexities faced by a women's football manager leading up to a major tournament, focusing on the importance of first impressions and authentic relationships with players. It discusses innovative coaching techniques, the value of mentorship, and the crucial role of emotional well-being in enhancing team dynamics and performance. Through personal anecdotes, it emphasizes the need for a psychologically safe environment that fosters vulnerability and collective responsibility among athletes.

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