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Taking Over a Networked Pro Sports League Venue
In sports, no one owns a venue. We were stuck in a position of is being a tenant on a lease of a non optical pro sports league venue. So we said, let's look at nas cars lo at, p g tour even w ufc,. where you descend upon a major market city and all your teams are playing there over that week end. You can control the game times. And it's very different, because people are used to supporting their team with a city tag to it. But with all the new media, athletes have become the more portant and more sought after source of team affinity. The first six players on the lakers all individually have larger social followings