YO, This Is a Dope One

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No told tyra she had a branding issue on her hands, not just about models. So tyra went to some one else from her network who knew her a bit better and was in a position to help her take the next strategic step. It would introduce the world to several tyraisms now in the public xicon, like smies, the smile with your eyes. The critical movement that would launch tyra fully into ontrpanership with her production company,. where she oversaw a show that rapidly scaled into an empire.

To succeed in the modern business environment, you need to strut your stuff: to cultivate a personal brand that supports career growth. No one represents this better than Tyra Banks. As a model, a producer, and an entrepreneur, Tyra has forged a personal brand that has enabled her to make multiple pivots, building fame, wealth, and meaningful impact on the issues that matter most to her. Startups can come and go, and so can employers. In our very uncertain landscape, the thing that remains constant is YOU: how you solve problems, how you learn from mistakes, how you build networks and relationships. And what you stand for. At its core a personal brand is a promise to a solution – and everyone, from your customers to your investors to your extended network, will want a clear and compelling picture of who you are and what you bring to the table. Cameo appearance: Andy Cunningham (Cunningham Collective).

Read a transcript of this interview at: https://mastersofscale.com/tyra-banks/

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