
It’s not about the chocolate
Akimbo: A Podcast from Seth Godin
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Chocolate Is Not About the Beans, It's About the People
Shawnaskanose started one of the very first bean to bar chocolate makers in the united states. The people who farm cacow trees are some of the poorest people in the world. Many of them make less than three dollars a day. Shawn and others from his team visited with every single person they were buying the beans from. It meant that askanosi does profit sharing directly with the people who grow the cow beans that are in t ocolate you and i are eating.
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