2min chapter

web3 with a16z crypto cover image

Age of Wonders: NFTs, Art, AI, Cycles of Computing

web3 with a16z crypto

CHAPTER

The Right Way to Do Ad Targeting

I find with the web3 concepts, for a lot of the behaviors, you have to kind of invert things. I think that we're just at the very beginning stages of that. The right way to do advertising is let people choose what to make public and then give them offers or awards accordingly.

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