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489. Beyond Mentorship - How to Sponsor Success

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Empowering Change: The Role of Sponsorship

This chapter explores the transition from academic discussions on social inequalities to practical solutions aimed at dismantling these structures. It highlights the significance of sponsorship over mentorship in career advancement, using the example of Kim Ang and Derek Jeter to underscore its impact. The conversation also addresses the complexities and risks involved in sponsorship, emphasizing the vital role of fostering trust and recognition in professional relationships.

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