#518 - Product naming and branding guru helps inventors - Alexandra Watkins
Inventors Helping Inventors
00:00
Mastering the Art of Naming: The SMILE Approach
This chapter focuses on the crucial aspects of product naming and branding, featuring a unique name evaluation test for objective feedback. It introduces the SMILE acronym, detailing five key qualities of effective names and common pitfalls in the naming process.
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Transcript
