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MrBeast Is Throwing Out His Entire Strategy, Here's Why

The Editing Podcast

CHAPTER

The Two Plus Two Method: How to Keep Your Audience Engaged

I think if you're an audience and you're choosing to spend your time watching a show, watching anything like me as an audience member I want to be learning stuff. And so playing to the top of your emotional intelligence is actually such a hack for retention. Audiences want to work for their meal. They just don't want to know that they're doing that. So give them two plus two which equals four. If you are giving them four all of the time and not doing that two plus two it's like you're just handing me that information and I'm not really ingesting it. I'm not digesting it. Don't patronize me. Don't condescend me.

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