The Importance of a Star Brand

If there was an American soccer star that was Messi or Ronaldo it would be nuts. David Beckham was the closest thing you got to that even though he wasn't a great player. Michael Jordan was also a great-looking charismatic pitch man and Muhammad League could sell fights like nobody else. Chris Paul is just not about basketball and if it's not about basketball let him decide if he wants to be on the corner on the cover of a Wheaties box or in all of these commercials, says Yokeage.